We wanted to build a campaign around the way we celebrate this season, the unique Amstel way.
The movie featured a group of friends having a night to remember celebrating with Amstel. It was an invitation to open up to the world and get ready to celebrate each moment, making our days AND nights brighter. Bright like the summer sun!
Since our brand stands for “brew the bright side of life,” the campaign’s message fell under the concept of making our summer nights come alive and become brighter.
The message was simple yet appealing to the youngsters but also every Amstel lover, despite their age, background, and lifestyle. We wanted everyone to feel the positive feelings and positive experience with Amstel during the summer months.
The campaign was built around the concept that you should celebrate every little accomplishment and reward yourself with Amstel. If you’ve given your best in every important or silly thing you do, you deserve to be rewarded.
A series of concert were organized in 5 different cities all over Albania. People celebrated their summer nights with good music, games and activations, good food and the best beer.
During the summer campaign, Amstel lovers were also introduced with a refreshed packaging, brought to them with summerish look with “motivational” that helped them understand that every little accomplishment they have, must be rewarded with a beer.
Which is the main occasion that gathers every important person in an Albanian’s life?It’s a wedding. The perfect event to celebrate with both family and friends.
Although, the event itself is never perfect, here come Amstel to save the day and brighten the celebration. A series of situation that every Albanian relates to, culminate with the moment of the Amstel toast. This way Amstel reinforce its position in the territory of big celebrations thought the main message:“Raise an Amstel to those who make our celebrations brighter! That’s how we like it.”
B/ it’s much more than bottled water. It’s a lifestyle. In a world that tells us to behave, think and be a certain way, we say BE YOU instead and celebrate your true self.
We created a premium brand supported by a premium bottle that made B/ Water contemporary and recognizable.
Everyone drinks water. But our modern product speaks the language of youngsters. We speak to the active ones, those who love going out, being out there enjoying the city lifestyle. We aim for the trendsetters to lead our product throughout the market. We want to alter their mentality from “I want a bottle of water” to “I want a bottle of B/”. What happens next? B/ Water will follow these trendsetters as they grow older, eventually becoming not only cool water for young people but a cool choice for everyone.
A campaign overruled by lightful colors. Colors that evoke the tastebuds and stimulate the appetite. But we didn’t want these colors to overshadow our Sejaga Mayonnaise. That is why we decided to make the subject stand out and let it talk or itself. The result: Harmonious visuals tastefully crafted without any unnecessary distraction.We produced a playful and tasteful commercial that is fun to watch over and over again.
What we have realised in the process was that people in that age don’t really want an answer because when they take one, they challenge it. And that, mostly because instead of taking an answer for granded they preffer to discover it by their own.
A second thing we have realized was that this is how human race has evolved since the dawn of time. We were in front of a great claim and a great campaign.
But first we went on air with kids questions regarding the 8 learning initiatives that TUMO offers. That was our teaser campaign with a remark of the launching date.
Finally at the launching campaign we went big, bigger than life.
Our story begins at the dawn of the Universe claiming that the world didn’t start with the Big Bang but when people started wondering about the world. And that’s how we have evolved, how we have moved forward and how we have grown as people in the process. This is the power of making questions. This is the way to “Get ahead”.
This is the message we want to deliver to our kids.
To question everything. To always search for their own answers. To use their curiosity to grow themselves in the same way we have used human curiosity as a strategy to communicate with our audience and create this meaningful and beautiful campaign.
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During the event of Tumo inaguration we connect with all the Tumo centers around the globe while representatives of the state, big corporations, and important stakeholders were present in the event. As our main message “Get ahead” was dominant in the campaign materials as well as in the interior decoration of Tumo was also the main message of the speakers of the event.
Every summer is that time of the year. An airfleet of mosquitos is about to attack your skin, your peace, your family so you have to arm for the battle.
In a video that reminds a WWII documentary we see the attack taking place in the kitchen with lethal results.H10 ensures a sure and clean victory for the summer and it’s doing it successfully for the last 30 years.
So, when thinking aboutQTU’s sweet sixteen, our first reaction was nothing but natural “Wow, it has already been 16 years!” That was the starting point of a concept that spoke about how fast time flies at QTU.
With everything that you can do at this shopping mall that recreates itself continually, you lose track of time. You dive into a true fashion experience, the cafes and bars, the cinemas, and all the entertainment that the center has to offer.
The multi channel communication, along with a TVC of high production values and a contemporary approach, showed an upgraded image of the mall and was very well received by the audience.
The new QTU was bigger and better than before in everything it offered to its visitor such as additional recreative spaces, more stores and new cinema halls. So, we saw it as an opportunity to describe the shopping center as a whole universe where everything that happens is all around its visitor.
The new slogan “QTU. All around you” was presented in a multichannel campaign. It had a fresh, fashionable and full of energy look and feel. With a series of TV spots, we showed the immense possibilities to do something related to you and your interests, at QTU.
We wanted to create a buzz, make people feel excited and consider QTU’s relaunch a big event in their life.
The TV spots shot in the premises of the shoping mall were illustrating people in the most unappropriate hours of the day to wait. Guess what. The upcoming sales of QTU.
The reveal campaign justified all the built up of the teasers. With sales up to -80% and a car offered as a gift to one of the lucky customers made perfect sense to wait for it. And people do wait for Outlet Sales of QTU every year ever since.
Since Albanian market is mostly focused on prepaid bundles, we have created a platform that can be easily used to promote prepaid monthly packages addresing everyday communication problems.
We also wanted to be unique in the image, funny in the tone-of-voice and to use single minded messages. For that, we have used story telling to say the stories of “The Creatives”. A young team of an advertising agency’s colleagues, telling stories and problems that the brand’s product could solve.
This series of TV spots brought a new way of advertising in the Albanian market resulting one of the most recalled campaigns ever made in Albania that built depth for the brand, dimension and distinctiveness, driving recall and recognition even now.
The old jersey was not appropriate for the players to wear –outdated in every way: from the design to the materials. The design of the uniform went on a tender and all the agencies and the design houses of the coutry participated in a pitch that was about to bring fame and pride to the winner. Indeed, this is how it felt after we attain it with a proposal that took all the meaning of being Albanian and put it in a simple design that radiates clarity of thought.
Designing the National Game Set for this historical event, the first time that has been qualified for the European Championship, brought us fame and pride.
The design of the jersey carries a lot of meaning from Albanian heritage and national pridein a modern, minimal way that follows our tradition of the use of geometric patterns.
The uniform was a great success among fans and football critics, among the players and the stakeholders. Even the Prime Minister himself was involed to promote and congratulate the design. But mostly the uniform has being totally loved by the people and the fans that named it as “our legendary jersey”.
For that, we choose an iconic name: Castro. For the creation of the brand assets we chose symbols that are related with the era and the achievements of Fidel Castro and not necessarily with the person. We have used the exact star of Cuban revolution as well as the colors of their military uniforms
For PIK, the opportunity to create a cigars brand from scratch summoned all of our creative craftmanship in order to make a unique and outstanding concept. The result was ‘revolutionary’ that excites all cigar aficionados.
More than that, we have invited Marco Materazzi as a main guest in an event placed in a pedestrian street in the middle of Tirana who chose 25 people to be part of semi final of the Champion League among other games and events.
With a huge participation by the users as well as a strong post event on-line activity Heineken rewarded its audience for their loyaltybut also make them... cheer.
10,000 troops from X coutries with their military leadership, and four NATO airplanes coming from France to fly in the Albanian sky, greeted the ceremony synced in a precision of a sec. The whole Square was branded with the logo and symbols created for the event as well as the main point of the ceremony, the stage
One day before the main event, an official ceremony took place at “Pallati I Brigadave” with the President of the Republic of Albania while the next day, the main event followed. We feel honored for the opportunity and proud to have facing the ultimate challenge to organize the events and design of all the assets for the Celebration of 10 of Albania in the Alliance.
“A regular day of Mia” - the first animated spot for Replay snacks that introduces the world of Mia and Replay characters. The most viewed kids video in Albania with 994.000 views on YOU TUBE within a year.
“Mia at the park” - the second animated spot of the series that positions the brand as the “snack of friends” that develops the story of Mia and Replay characters even further. It is a serious upgrade in terms of production values
The enthusiastic bond that kids all over the country created with the characters, helped us convey our message in a fun and straightforward way.
The cartoon characters along with the production values created a great impact and made Replay Snacks a success story in the market.
“The Good, the Bad and the French”: the second part of the tv spot series for Belino Croissant.
We decided to use as our tools for that task the croissant origin (France) and the perception people have for French language and pronunciation. On top of that we used the strong identity of the product to our advantage capitalizing the whole heritage that the product has in its dna… but not in the expected way.
The result was two campaigns that narrate the stories of a French aristocrat that travels in iconic cinematic fictional places trying to explain how croissant is really pronounced, but, with no results. Because, after all, there’s only one name for croissant: Belino!
“Il Padrino and Belino”: the third part of the tv spot series for Belino Croissant.
For PIK, Belino is our favorite case of a communication that took almost 5 years of consistent presence that resulted a love brand, record sales but most importantly, a perception change about the brand. Moreover, a behaviour change of the consumers so, when they want a croissant, to ask for a “Belino” rather any other brand because croissant have only one name. Guess what...
Living in a country that has 654 cafes per 100 thousand inhabitants or 1 café per 152 people our first thought was to focus on real insights and use them to create a global visual language that talks to a global audience.
AMA Coffee sparked dialogue immediately and continued the conversation establishing a connection, a community and, finally the success of going abroad in just XX years from the birth date of the brand.
This is a unique case of a brand built on local cultural tension that connected business goals and brand vision to global consumer needs.
Following the launching of the main brand new products were developed like Ama Iced Coffee and Ama Signature Varietes, each one with a unique sales proposition and place in the marketplace. What these products have in common is the special craft in their communication and packaging that only PIK can offer.
The logo concept, by highlighting different characters, displays and communicates the complexreality and all the different meanings of the brand name. We aimed to craft apackaging that everyone will distinguish immediately amongst other brands.
The artwork, the anchoviesillustrations, are hand made and unique. This is an original way to transmit,directly from the label design, all the artisan care with which the anchoviesare treated. The watercolor brushes recalls the sea flavors. We have used amore sophisticated blue, which merges the crystal blue waters of the Adriaticsea, the same blue reflections of the anchovies and the neutral food colorsaltogether.
