The new QTU was bigger and better than before in everything it offered to its visitor such as additional recreative spaces, more stores and new cinema halls. So, we saw it as an opportunity to describe the shopping center as a whole universe where everything that happens is all around its visitor.
The new slogan “QTU. All around you” was presented in a multichannel campaign. It had a fresh, fashionable and full of energy look and feel. With a series of TV spots, we showed the immense possibilities to do something related to you and your interests, at QTU.
We wanted to create a buzz, make people feel excited and consider QTU’s relaunch a big event in their life.
