So, when thinking about QTU’s sweet sixteen, our first reaction was nothing but natural “Wow, it has already been 16 years!” That was the starting point of a concept that spoke about how fast time flies at QTU.
With everything that you can do at this shopping mall that recreates itself continually, you lose track of time. You dive into a true fashion experience, the cafes and bars, the cinemas, and all the entertainment that the center has to offer.
The multichannelcommunication, along with a TVC of high production values and a contemporaryapproach, showed an upgraded image of the mall and was very well received bythe audience.
