We had the task to create from scratch a unique water brand…
… but we aimed for something more.
It had to be perceived modern, fresh and related to the consumer’s lifestyle.
But we wanted it to B GREAT!
Just B/ is the coolest water brand in Albania and it is no coincidence at all. For the product packaging and positioning we worked and collaborated with Professor Lars Wallentin, an amazing speaker, the guru of packaging innovation, with a 40 years career in Nestlé – Switzerland.
We named the brand Just B/ because we felt the need to let our consumers decide what they want to be from the moment that they open a fresh water bottle.
They can B GREAT
They can B CREATIVE
They can B FIRST
They can B BEAUTIFUL