Volvo Cars entrusted Pik to create the launching of a gem in the automotive world, the new Volvo XC40.
We created a launching campaign which met all the expectations of our client but also helped the XC40 to really impress its potential costumers. First, we created a teasing campaign on the social media platforms, by introducing the XC40 features and invited the Albanian premium car lovers to the launching event, named “The SUV that Owns the City”. The event took place in “The Plaza Tirana” hotel, where we created all the set up and branded all the event area. We entertained our special guests with the live music duo, Marsela Çibukaj & Gent Rushi, took care of the catering and revealed the car with a unique dancing choreography.