What’s the most characteristic element in the City of Gjirokastra? Of course the stone houses and their roofs that form a shapeless, but yet harmonic mosaic. These heavy and intense traits led to the concept of the logo and next the whole visual communication of Trakufest. It’s obvious that the design brings more vivacity and festivity than the random atmosphere of the old city, but that’s the point. A festival full of celebration elements to wake up a sleepy city and to bring in the chronicles of present times a monument of culture and heritage left forsaken.