Tirana Half Marathon is one of the most important sport events of the Albanian capital. This year more than 2500 participants from all over the world ran through the streets of Tirana, competing for 21 rewards, in four different categories. The marathon aimed to promote the city landscape and a healthy lifestyle through sports.
For the II edition of Tirana Half Marathon, PIK designed and branded all the visual materials of the campaign: city lights, billboards, posters, banners, the 2 event stages, promotional and volunteer tents etc. Pik also assisted and supported Tirana Municipality on organizing several aspects of the event.We were also honored to design all the medals of the II edition, which were delivered to all the participants and winners.
In order to give to all participants the possibility to get informed in real time and to register for the marathon online, we developed a smooth and interactive website. For the Facebook fans of the marathon we created a customized picture frame, which all the participants had the the possibility to use as a cool filter for their profile pictures.