This year we celebrated summer with the Amstel Way, because “That’s How We Like it”! According to the brand tradition, the most important Amstel campaign take place on summer. This year we brought back the old epic slogan of Amstel “That’s How I like it”, but with a more youthful approach and invited our consumers to celebrate together in 5 “Amstel Fest” events, in 5 different Albanian cities.
We created a 360° campaign on ATL, BTL and online. We designed and branded the events and took care of all the organization aspects. Our mission was also to deliver the whole campaign communication materials: key visuals shooting & design, TVC, Radio spots, social media management & online ads management.