This summer, Amstel decided to reward all the consumers, who has shown that they really deserve it, with dedicated events throughout Albania
The reward events were named “Amstel Fest”, because the idea was to bring a festival in the major Albanian coastal cities. The 4 main events were held in the cities of Vlora, Velipoja, Saranda and Himara, and provided a truly different evening for local consumers with live music, group dancing, games and special foods that pair with the taste of Amstel. Also, thanks to the www.amstelsummer.com web app the consumers had the chance to win an Amstel, just by forming and sharing phrases where they explained why they deserve it.
Our job was to take care of the whole campaign, from idea conception to execution: key visuals shooting & design, animated TVC, microsite development, event organization, social media management & online ads management.